RecGuide Network
A comprehensive brand guide establishing visual standards, typography, and system rules for consistent execution across media.
Overview
The RecGuide Network brand book was developed to define and formalize a cohesive visual system. The goal was to create clear standards that could be applied consistently across print, web, and promotional materials. Success meant delivering a guide that was practical, scalable, and easy for internal teams and external partners to follow without ambiguity.
What I did
- Logo refinement and brand system development
- Typography, color, and layout standards
- Brand guideline document design and production
Key decisions
- Defined clear hierarchy and spacing rules for flexible layouts
- Established color and typography systems for consistency across channels
- Structured the guide to function as a practical working document, not just a presentation piece
Artifacts
